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Include recommendations for hashtag placement, frequency, and avoiding overuse or misuse. Explore the visual elements that contribute to your brand’s identity on social media. This includes detailed specifications for your logo usage, color palette, typography, and imagery style. Provide clear guidelines on how to use your logo across different platforms, preferred color combinations, font choices for various types of content, and guidelines for selecting and editing images. Consistent visual branding reinforces brand recognition and fosters trust among your audience.

Example 6: Using Company Resources For Social Media

This section should establish who can speak for your brand on social media — and who can’t. When you’ve got big product news or a message to share, it’s great to have your whole team on board. For example, the cybersecurity firm Action1 has instructions in its social media to be on the alert for phishing schemes. “Especially on LinkedIn, where attackers might pretend to be recruiters,” says VP of Product Strategy Peter Barnett. To define a purpose, think about the capabilities of each channel and how your brand has chosen to use them. For example, Instagram is a predominately visual channel, whereas LinkedIn is predominately used for sharing opinions, insights and information.

Why Do I Need A Social Media Policy?

[Company Name] reserves the right to update this policy at any time to reflect changes in laws, technologies, or company practices. Employees will be notified of any updates to this policy and are encouraged to review it regularly. However, it is important for businesses to give specific examples when the logo should not be used.

To ensure optimal productivity, [company name] allows its employees to access personal social media channels at work for at least [number of hours] per day. We do ask our employees to be responsible with their time and always ensure deadlines and job responsibilities are completed on time. Erika Heald is a content marketing expert and consultant who helps organizations and executives define and execute B2B content marketing strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, customer experience, AI, and social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn livestream chat on Mondays at 12 noon Pacific.

Dell’s policy emphasizes six main principles, including transparency and responsible behavior online. The purpose and scope of a social media policy should be clearly defined and communicated. This section explains why the guidelines are necessary and outlines who the policy applies to within the organization. It’s essential to ensure that all personnel, from executives to interns, understand and comply with the social media policies. This practice helps the organization maintain a unified and professional online presence.

Ensure employees understand image usage rights, copyright, and other legal constraints. When using images of people, always ask for their permission before posting. While AI tools can assist in speeding processes up, it’s crucial to verify permissions manually to avoid any potential legal complications. For example, there might be a common problem you’re hoping to solve with your new policy — like employees posting too much profanity.

For example, LinkedIn is more professional and polished, while TikTok is more lo-fi and casual. However, regardless of the platform, your social content should still look and feel like you. Your social media brand voice distinguishes your brand from your competitors and builds familiarity. Like any other part of your brand, consistency is important across all mediums. For instance, if you’re funny and humorous on Facebook but all your YouTube videos are serious and straight-laced, it sends a mixed message. Brands with more common names must prepare for scenarios where your company name isn’t available.

If you use Vista Social, your team can easily create, customize, and schedule posts for each of your clients’ social media profiles. Opt for a tool with automated notifications that alert your team members when your social media guidelines document is updated to keep everyone in the loop. There is a time and place for verbal guidelines, but it’s always best to write down your social media standards and policies.

These protect both the organisation and its employees by outlining appropriate online behaviour.Additionally, offering training and support for employees, especially those new to social media, is essential. Emphasising the positive impact social media can have for both employees and the organisation fosters a culture of authentic communication. This policy applies to all employees, contractors, and freelancers who use social media in any capacity that could reflect on the company. It includes professional accounts managed by employees and personal accounts when referencing the company, colleagues, clients, or work-related topics.

Set up clear ways for employees to document social media account changes or edits, especially if they might face federal screening. Employee social media policies have to follow federal regulations, especially State Department rules that affect visa processing and professional conduct. Companies are now building comprehensive social media policies to stop employee posts from causing damage, especially on sensitive topics. According to the Federal Trade Commission, employees must disclose that they are affiliated with your company when they make a social media post on behalf of the company’s interests.

The scope of your policy tells the employees to whom the policy refers. Usually, a social media policy will cover all employees, from C-suite executives to regular employees. However, sometimes, it can also include freelancers and part-time employees. With a social media policy, you can prepare employees to respond appropriately and help your company avoid an unnecessary PR disaster. Although activities like commenting or posting online might seem harmless, irresponsible online behavior from your employees’ end can hurt your company’s image.

Nordstrom advises employees to avoid creating conflicts of interest and to consult HR with any questions regarding the related policies. Ford’s social media policy consists of five core principles that guide employee behavior online. These examples highlight the importance of having clear, well-defined policies that address various aspects of social media use. Clear and accessible social media guidelines encourage employee participation and eliminate confusion, fostering a positive and professional online presence for the brand. Social media is a public platform, and negative comments or complaints about the company can be damaging if not handled correctly. Whether it’s a disgruntled customer, a dissatisfied employee, or an external party, addressing these comments swiftly and professionally is essential for maintaining the company’s reputation.

The safer your employees are with their social media actions, the more secure your business becomes. Regardless of whether or not your employees are speaking for you, the world might view them as a reflection of your brand. If your employees are acting questionably online, this raises suspicion about your business too. A successful social media policy reflects the needs and concerns of your workforce. Maintaining confidentiality regarding workplace issues on social media is essential to protect company interests and reduce conflict exposure. Proper privacy settings and awareness of location tracking features can help safeguard sensitive information.

We packaged the above information along with a social media policy template in a complete eBook. The Nordstrom social media guidelines are similar to many of the aforementioned policies. But one part of the policy that is different than others is its bullet point for conflict of interest. Intel is the only other company to mention competition and they do so in a very general manner. A social media policy shouldn’t just focus on making sure your team doesn’t mess up. It can actually encourage your team to be more involved with social media. [newline]When there are clear guidelines that eliminate confusion as to what an employee can or cannot do on social, they will feel freer to participate.

The overall principles of your social media policy apply to all employees. But larger companies may want to create subsections that apply to specific business units, or adapt the guidance based by region. Thinking of creating social media guidelines for your employees or reviewing existing ones? Here are some best practice tips for things all great social media guidelines should include. Many employees post about their work on personal accounts, especially on LinkedIn.

Now, it is essential to include some safety sections in your business’s social media guidelines. These define policies on harassment, cybersecurity, privacy, transparency, and other legal considerations. When the guidelines are implemented in the right way, they empower employees to engage with your leads and customers positively. Also, it protects your company from any unforeseen lawsuits on violation of social media regulations and guards your employees against online harassment. But, to present a cohesive brand image, you need social media guidelines to communicate the brand’s expectations to its employees reliably. The best protection against legal or public relations issues caused by social media misuse is a robust, comprehensive, and up-to-date social media policy that your employees are engaged with and believe in.